Social media marketing continues to evolve rapidly, and Facebook remains a dominant platform for brands, influencers, and businesses worldwide. With over 3 billion active monthly users in 2025, Facebook offers unparalleled opportunities to reach your target audience. To maximize results, marketers need the latest Facebook statistics to guide their strategy and make informed decisions.
This immense user base makes Facebook one of the most powerful platforms for businesses of all sizes. But to achieve real marketing success, brands need to rely on accurate Facebook statistics — not guesswork. These 50 updated insights will help you refine your strategy and drive results in 2025.
Essential Facebook User and Advertising Statistics You Must Know
1. Monthly Facebook Active Users
Facebook has 2.9B active users monthly globally. This ratio has made it one of the largest social media sites in the world. The wide range of active users is a big opportunity, especially for companies looking to target consumers from different demographics.
2. Daily Active Users
1.9B users daily log-in to Facebook, which makes it one of the most engaging platforms. The massive amount of daily users allows businesses to target customers through various interactive points.
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3. Ratio of Adults Using Facebook
68% of adults in America only use Facebook regularly, which enables brands to target adults effectively.
4. The Reach of Facebook Ads
The Ads reach on Facebook is skyrocketing. The ads reportedly reach 2.08B users globally, offering countless opportunities for businesses to target audiences.
5. Users’ Regular Engagement with Brands
Approximately ⅓ users on Facebook follow or interact with brands and businesses on a daily basis. This showcases an open ground for brands to build their image and gain customers’ trust.
6. Ratio of Users Who Use Facebook As a Primary News Source
Apart from staying connected with family and friends, Users use Facebook to get the latest news and updates. Around 62% of users rely on Facebook to get news.
7. Total Digital Ad Spend of Facebook Globally
The Facebook Ad is responsible for the global 22% Ad spend. This makes it one of the most reliable platforms for effective marketing place.
8. Monthly Viewers of Facebook Videos
Over 1.25B users monthly view Facebook video content, making videos an essential part for marketing strategies.
9. Monthly Use of Facebook Marketplace
Over 1B users use Facebook Marketplace per month. As billions of people are moving towards Facebook Marketplace to sell and buy products, it emphasizes its importance and influence in the E-commerce industry.
10. The Increased Rate of Ad Prices
The cost of Facebook ads keeps rising every year as users demand more advertising space. As of 2024, Facebook Ads cost has increased by 47%.
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11. Ratio of Mobile Facebook Users
73% of Facebook users prefer to log in to their account through their mobile devices. This significantly demands for more mobile-optimized ads and content.
12. Total Ad Revenue from Mobile Ads
As more users use mobile devices to view Facebook, Facebook’s 94% of ad revenue mainly comes from phone ads.
13. Average Time Spend on Facebook Per Day
On average, one user spends 33 minutes on Facebook per day. This offers a great opportunity for marketers to grab the attention of potential consumers.
14. Facebook Users Between 35-49
Facebook is the home of both millennials and GenZ. Around 41% of Facebook users belong to the 35-49 age category. This gives the brand a perfect option to target both GenZ and Millennials altogether.
15. Number of Facebook Users Who Access Facebook Via Mobile at Least Once Per Month
Around 98% of Facebook users access Facebook from their mobile at least once a month, which showcases the significance of mobile-friendly ads and content.
Facebook Engagement and Ad Performance
16. Audio-Enhanced Vertical Reels Outperform in Click-Through Rates
Vertical reels featuring audio generate a 35% higher CTR than other types of video content.
17. The Average Rate of Facebook Ad CTR
The average CTR of Facebook Ads is 0.9% in total, which is a great way to get an idea about the right digital marketing.
18. The Average CPC of Facebook Ads
Facebook Ads has 0.97% CPC on average, which makes it one of the most cost-effective marketing platforms compared to other traditional sources..
19. The Use of Facebook Live
The use of Facebook Live has risen up to 50% since 2020, and it keeps rising (source).
20. The View Rate of Facebook Video Ads
The Video ads on Facebook report a 35% increased view rate, making it a perfect source to attract consumers (source).
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21. The Interaction of Users With a Brand In Last Year
Last year, 58% of Facebook users followed, interacted, and engaged with a business on the platform.
22. Breakdown of Facebook Shoppers’ Purchasing Platforms
Out of all Facebook shoppers, 77.7% made their purchases through Marketplace, 14.2% used Facebook Shops, and 8.15% completed transactions via Messenger.
23. The Number of Facebook Users Who Find New Products on Facebook
Facebook has now become a new way to discover new products in the market. 80% of Facebook users report discovering new brands or products on Facebook.
Advanced Advertising Strategies
24. The increment in Facebook Ad Impressions
Although the cost of Facebook Ads increased, the ad impressions also increased up to 10% over the years. This shows that despite the high competition, the visibility of Facebook ads has also increased.
25. More Engagement On Video Posts than Other Types of Posts
Facebook video content is now becoming one of the best ways to increase engagement. Video posts gain 59% more interaction than other types of posts on Facebook.
26. No-Sound Videos Watch Time on Facebook
In order to attract more users to your video content, it’s preferred to post videos with captions because 85% of Facebook videos are reportedly watched without any sound.
27. The CTR Carousel Ads Achieve Than A One Image Ads On Facebook
Facebook carousel ads contain multiple images in one post and archive a 72% high CTR as compared to traditional one-image ad posts.
28. The Facebook Ad Conversion Rate On Average
Facebook Ads generate higher conversion rates of up to 9.21%, making it an effective marketing tool to drive more leads and sales.
29. Total Number Of Facebook Users Who Use Stories Daily
Over 500M Facebook active users watch and engage with Facebook stories daily.
30. Captions Boost Engagement on Facebook Video Ads
Including captions on Facebook video ads increases view time by 12% compared to uncaptioned videos.
Key Insights on User Behavior
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Claim Free Likes →31. Facebook Dominates Social Commerce
Facebook leads the social commerce space, with 63.5 million people making at least one purchase through the platform in 2022. Instagram follows in second place with 41 million shoppers, while TikTok recorded 23.7 million purchases, and Pinterest saw 15.9 million transactions.
32. Total Hours Facebook Users Spend on Its App Monthly
Facebook users, on average, spend around 19.5 hours in total on the app monthly, which makes it the most interactive platform globally.
33. Number Of Consumers Actually Use Facebook To Research A New Product
For product research, almost 40% of buyers use Facebook to complete their search.
34. Number of Facebook Users Who Are 13-17 Years Old.
Despite the popularity of Facebook, it’s losing younger users massively. Only 7% of Facebook users fall under the age of 13-17.
35. Organic Reach of Facebook
The organic growth of a Facebook post is 5.2%, which increases the necessity of Facebook Ads to gain more visibility.
Audience Targeting and Customization
36. Traffic Campaigns Achieve 1.51% Average CTR Across All Industries
Across all industries, traffic campaigns generated an average click-through rate (CTR) of 1.51%.
37. The Frequency of Facebook Ads per User
Facebook is shown 1.5 times to one user only to remind them, which is a perfect strategy for marketers to grab the attention of users.
38. Travel Industry Leads with Highest CTR in Lead Generation Ads
Lead generation ad campaigns in the travel industry boasted the highest click-through rate (CTR) at 6.62%, followed by arts & entertainment at 3.70%, and real estate closely behind at 3.69%.
39. Number of US Users Who Follow a Business on Facebook
55% of US Facebook users follow and engage at least 1 business on Facebook, which shows the significance of brand discovery and loyalty.
40. Overall Engagement Rate of Facebook Posts
Overall, Facebook posts have a 3.91 interaction rate. This is actually higher than that of other platforms like LinkedIn or Twitter (source).
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41. Influence of Image Posts in Increasing Engagement
Facebook posts with images generate 2.3 times higher engagement than text posts.
42. Live Videos Attract More Engagement
Lives of Facebook achieve 5 times greater engagement than standard Facebook video posts.
43. The Influence Of Hashtags in Increasing Engagement
Despite its low usage, Facebook posts that contain relevant hashtags show more engagement and visibility than posts with no hashtags.
44. The Best Day And Time For Posting Content on Facebook
Engagement on Facebook reaches its peak, especially on Wednesday morning at 11 am, which is the perfect time to post.
45. The Number of Shares Facebook Videos Gets Than Types of Posts
Facebook video content gets 2.7 times higher sharing as compared to other text-only, image, or link posts.
Facebook’s Role in Brand Building
46. A Portion of Budget Marketer Spend On Facebook Ads
Marketers, on average, spend 18% of the total Budget on Facebook advertisements, portraying its significance in digital marketing.
47. The Reach of Facebook Audience Network
Apart from the billions of Facebook users, the alone Audience network of Facebook reaches to 1 Billion through its partnering apps and sites. This means marketers have the potential to grab more audience attention.
48. The Rank of Facebook In B2B Marketing
After LinkedIn, Facebook is the second most frequent place for B2B marketers. 46% of digital marketers use Facebook to increase their engagement, leads, and sales.
49. The Influence of Facebook Ads On Online/Offline Purchases
52% of offline buyers report that their purchasing decisions are greatly influenced by Facebook ads, indicating the real power of Facebook Ads in molding consumers’ decisions.
50. Ratio of Marketers To Use Facebook As A Primary Social Media Platform
84% of digital marketers prefer Facebook as their main source of social media platform to promote their campaigns, which clearly shows its dominance in the digital marketing industry.
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Start Growing →Wrapping Up — Why Facebook Stats Matter in 2025
These 50 Facebook statistics show how vital the platform remains for marketers aiming to boost reach, engagement, and conversions. But numbers alone aren’t enough — partnerships with the right voices can amplify your results. Explore our Top 100 Social Media Influencers list and discover who’s driving real impact across Facebook, Instagram, and beyond.
Frequently Asked Questions about Facebook Marketing in 2025
- Is Facebook still effective for business marketing in 2025?
- Yes, with billions of users and advanced targeting options, Facebook remains essential for growing your audience.
- How can Facebook statistics improve my campaigns?
- Leveraging real user data helps optimize your content strategy, targeting, and ad performance to increase ROI.
- Is mobile optimization crucial for Facebook ads?
- Absolutely. Over 98% of users access Facebook via mobile devices, so mobile-optimized content is critical for success.
- How valuable is Facebook Marketplace for sellers?
- With over 1 billion users engaging monthly, Facebook Marketplace offers significant opportunities for online sales and product discovery.
- How does Facebook compare to Instagram for marketing?
- Facebook provides broad audience reach, while Instagram offers high engagement with younger demographics. Many brands use both for best results.
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