In today’s digital economy, influencer marketing isn’t just a trend—it’s a proven force driving consumer decisions. From viral TikTok creators to household-name Instagram stars and YouTube icons, social media influencers hold unprecedented power to shape opinions, lifestyles, and buying behavior with a single post.

Below, we reveal the Top 100 social media influencers of 2025—the creators redefining industries, impacting culture, and commanding the attention of millions worldwide. These are the names brands follow, competitors track, and audiences trust.

Before getting into the list, let’s understand what a social media influencer is. Social media influencers are basically celebrities like personalities. They have a huge number of fans on social media platforms. The most amazing part of their fans is that these influencers hold great power over them.

Traditional celebrities have millions of fans from all around the world. However, they lack the image or presence on social media. Here comes social media influencers who remain active on these platforms and share their content, bits of life, and personal experiences with their followers. This builds up a strong and genuine connection between an influencer and a fan.

Due to this strong bond, fans listen to their favorite influencers and follow whatever they say. This is the main reason why big brands are reaching out to big influencers to showcase their product to target their audience. With traditional marketing strategies, brands cannot reach millions or billions of consumers.

Currently, there are 5.04 B active users on social media. Famous influencers can easily reach out to them.

Therefore, brands collaborate with these influencers and ask them to create content with their brand’s product. Human psychology here is that when a fan sees their favorite influencer promoting a brand, they are automatically urged to buy their products and services.

Nano Influencer (1k to 10k Followers)

Influencers who have a following from 1k to 10k on their social media platform come in the category of nano influencers. Even though they have less following than other influencers, they have strong and loyal relationships with their fans. This makes them a perfect collaborator, especially when brands need to target super-active audiences.

Micro-Influencer (10k to 100k Followers)

These influencers have 10k to 100k followers on their social media platforms. They basically make content in a specific niche. Therefore, they get a higher engagement rate and attention from their followers.

Macro Influencer (100k to 1M Followers)

Macro influencers, although, have a huge number of following, up to 1 million. However, they do not have such an active fan base. They gain their following over a period of time after creating niche content.

Celebrity influencer (1M+ followers)

Celebrities are the top influencers in the world. They are known for their celebrity behavior and acting. They have a huge following on their social media platforms from all around the world. But they cost you a lot for the collaboration.

1. Charli D’Amelio

Charli is one of the top influencers on social media. She has 155M+ followers on her TikTok. Her viral dance videos are the reason that she is now one of the most known faces and names on the platform. Her main content revolves around energetic choreographies, fashion, lifestyle, and beauty. Charli’s fame is not just limited to TikTok. She is now the face of big brands. Recently, she launched her own line of products on the market.

2. Kylie Jenner

Kylie Jenner is a renowned member of the famous Kardashian family. She has 397M+ followers on her Instagram account, and they come from all around the world. She portrays her glamorous lifestyle, family moments, and beauty tips on her Instagram. She is also known for building a successful global cosmetic brand called Kylie Cosmetics. Her fame is not limited to social media; instead, Forbes chose her to be one of the youngest billionaires in the world.

3. Cristiano Ronaldo

Cristiano Ronaldo, a world-famous soccer player, also has a large following on Instagram of 639M+. He does not only influence the soccer world but also has a great influence on people through her social media platforms. With his Instagram, he showcases a blend of his lifestyle, fitness, sports highlights, brand collaborations, and fashion.

4. MrBeast (Jimmy Donaldson)

Jimmy Donaldson, also known as MrBeast, is famous for his philanthropic acts and content on YouTube. He has 315M+ subscribers on YouTube and has a great influence on his following. He shares his moments in his videos while giving away cars, houses, or huge amounts of money to people. Due to his grand gestures toward people, he has a big following on social media.

5. Addison Rae

Addison Rae became a TikTok sensation through her charismatic personality and viral dance videos. After becoming famous, she got into music, acting, and entrepreneurship. She now has her own famous beauty line. With more than 89M followers on her TikTok, she has collaborated with big brands and other celebrities, making her more credible and famous among her fans.

6. PewDiePie (Felix Kjellberg)

Felix Kjellberg is a famous YouTuber. Most people know him through his pet name, PewDiePie, which is also his YouTube account name. He creates a diverse range of content, which includes reactions, vlogs, and memes. His exemplary humor makes him famous and loved among his fans. He has a community of 111M+ subscribers on YouTube.

7. Kim Kardashian

Kim Kardashian is another member of the Kardashian family who has a following of 360M+ on Instagram. Her whole lifestyle revolves around her social media and brand identity. She owns different businesses like SKIMS and KKW Beauty. She shares bits of her luxurious life, fashion, professional lifestyle, and BTS from the brands with her 360M+ followers on Instagram.

8. Lele Pons

Lele Pons started her influential career through Vine and gradually found her way through YouTube and Instagram. She has more than 53M followers on Instagram and 18M+ subscribers on YouTube. Her social media content mainly revolves around music videos, vlogs, and comedic sketches. She is beloved among her vast number of fans and following because of her amazing personality and quirky humor.

9. James Charles

James Charles is one of the famous beauty influencers and makeup artists on YouTube. Because of his creative makeup abilities and passion for beauty, he got the honor of becoming the first male ambassador of CoverGirl. James is frequently seen collaborating with multiple famous celebrities and influencers, which also led him to gain more attraction and attention. He has more than 23M subscribers on his YouTube channel and over 21 M followers on Instagram.

10. Zach King

ZachKing is one of the best video illusionists on TikTok, with 82M+ followers. He is known for his creative magic editing and videos on TikTok. He blends surreal magic tricks with a tip of humor through amazing visual effects and editing. Due to his unique content, he became successful in attracting followers from all over the world.

11. Liza Koshy

Liza Koshy originally became popular through Vine for making comedian content for her followers. Now, you can catch her on different social media platforms like Instagram and YouTube. She has 16.8M followers on her Instagram account and 20M plus subscribers on YouTube. She shines through her incredible hosting and acting.

12. David Dobrik

David Dobrik is a well-known name on YouTube. He creates amazing content that revolves around challenges, pranks, and partnering with other celebrities and influencers. He is famous for his great humorous ability and energetic style. He has 17M+ subscribers on his YouTube account. His YouTube videos also showcase a unique touch of fast, bold editing, which makes him popular among fans.

13. Emma Chamberlain

Emma Chamberlain, a famous YouTuber, has 12 Million plus subscribers on her channel. She attracts viewers through her unfiltered, candid vlogs that show her unique personality. She mainly posts about her daily life on YouTube, which is nothing special but unique. Apart from that, she also shares her unique insight on fashion and posturing.

14. Chiara Ferragni

Chiara, an Italian-based fashion influencer, has over 28 Million followers on her Instagram. She runs a fashion blog called The Blonde Salad, where she shares her valuable insight into the fashion industry. Apart from this, Chiara also shows a bit of her life and family to their followers, which makes them more connected. She is also known for her great entrepreneurship in Italy in both beauty and fashion.

15. Logan Paul

Logan Paul is not just a famous influencer but also a famous boxer. He is greatly known for his stunts and vlogs on YouTube. Logan has more than 23 Million loyal subscribers on YouTube. He not only continues his professional boxing but also hosts a podcast called “Impaulsive.”

16. Bella Poarch

Bella got a huge following on her TikTok through viral lip-sync videos. Her TikTok has 94M+ followers and over 2B likes. The aesthetic videos and unique style of Bella attract the fan’s eye. She has also released multiple singles up until now.

17. JoJo Siwa

Jojo Siwa is a famous child YouTuber. She holds a great influence over child fans and their families. She creates family-friendly content, from music to vlogging. She acts, dances, and sings, which makes her a multi-talented influencer. She runs a YouTube channel named XOMG POP! and has 12M+ subscribers on her YouTube channel.

18. Nikkie de Jager (NikkieTutorials)

Nikkie is a top beauty influencer on YouTube with 14M+ subscribers. Everyone in the beauty industry widely respects her product reviews and makeup tutorials. Her YouTube channel runs under the name of Nikkie Tutorials.

19. Markiplier (Mark Fischbach)

Markiplier, aka Mark Fischbach, is a famous Youtube gamer. He is widely known for his game streams, especially the horror game. He has gained over 36 million subscribers on his YouTube channel through his compelling commentary and great humor.

20. Bretman Rock

Bretman is one of the best comedians and beauty influencers. His bold personality and creative makeup tutorials are what make him famous. He creates highly engaging content by adding humor to it. He has more than 18M followers on Instagram and 8M+ subscribers on YouTube. Bretman expanded his career and joined various acting projects.

21. Dixie D’Amelio

Sister of Charli D’Amelio, Dixie D’Amelio, has gained popularity on Instagram and TikTok, extending her reach beyond social media into the music business. She has more than 57M followers on TikTok and more than 20M followers on her Instagram account. Dixie posts everything from music videos and lifestyle vlogs to intimate family photos. She is becoming more and more well-known as she pursues acting and entertainment.

22. Casey Neistat

Casey Neistat is a well-known YouTuber and filmmaker who specializes in delivering stories in an original way. He has more than 12M followers on his YouTube account. His regular vlogs from New York City established the benchmark for excellent, cinematic YouTube videos. With his vlogs spanning everything from tech reviews and travel to personal life experiences, Casey has emerged as a pioneer in the field of video content throughout the years.

23. Amanda Cerny

Social media Influencer, model, and actor Amanda Cerny first became well-known on Vine. She made the switch to YouTube and Instagram, where she now posts humorous skits, workout videos, and lifestyle shots. She has more than 21M followers on Instagram and more than 2.6M followers on her YouTube account. Amanda works with businesses and other influencers on a regular basis to increase her visibility in the entertainment sector.

24. Huda Kattan

Among the most popular beauty businesses worldwide, Huda Beauty was founded by Huda Kattan. She began her career as a beauty blogger and makeup artist, posting how-to videos and tutorials on YouTube and Instagram. Huda’s impact has expanded well beyond social media, as evidenced by the popularity of her beauty line all around the world. Huda has more than 54M followers on her Instagram account and more than 4M followers on her YouTube account.

25. Khaby Lame

Due to his amusing reaction videos on TikTok, where he verbally abbreviates extremely complex life tips, Khaby Lame became popular. He is one of the most followed users on the platform thanks to his ironic expression and sense of humor. Language boundaries do not stop Khaby’s international sense of humor from earning him a global celebrity. He has more than 162 M followers on TikTok and more than 81M followers on his Instagram account.

26. Loren Gray

Pop singer and social media influencer Loren Grey first rose to prominence on Musical.ly, the platform that preceded TikTok. She shared dances, songs, and lip-sync videos on TikTok, rapidly rising to the top of the platform’s creator ranks. Since then, Loren has increased her profile in the music industry by landing an album contract and releasing more singles. She has more than 53M followers on her TikTok and 23M on Instagram.

27. Michelle Phan

Entrepreneur and beauty influencer Michelle Phan is well-known for her YouTube makeup tutorials. She is a co-founder of the cosmetics subscription service Ipsy and was among the first beauty experts to become extremely well-known on the web. Michelle continues to motivate new creators and has an enormous impact in the beauty business. Michelle has more than 8.6M followers on her YouTube channel and more than 1.8M followers on her Instagram account.

28. Sommer Ray

Fitness model Sommer Ray is well-known on social media for her training videos, health advice, and lifestyle posts. She has a following of more than 24M followers on her Instagram account. She has millions of Instagram followers thanks to her fitness-focused brand, where she shares her story and encourages people to live healthy lifestyles.

29. Jake Paul

Controversial YouTuber Jake Paul is now a professional boxer. He first became well-known on YouTube for his pranks and vlogs. Since then, he has switched to boxing and won a number of well-known matches. Even with all of the controversy around him, Jake is still a big deal in athletics and social media. Jake has more than 20M followers on his YouTube channel and more than 26M followers on his Instagram account.

30. Gigi Hadid

Gigi Hadid is a well-known fashion model; she has appeared on the runway for leading labels and graced several magazine covers. She advocates for subjects like mental health and shares peeks of her personal and professional lives on Instagram. She has more than 77M followers on her Instagram account.

31. Shane Dawson

YouTube content producer Shane Dawson is well-known for videos that are documentary-style in which he investigates pop culture, controversial individuals, and conspiracy theories. Despite some ups and downs in his career, Shane has been a mainstay on YouTube for more than ten years and is still a significant figure in the online entertainment industry. He has more than 18.9M followers on his YouTube channel.

32. Nash Grier

After becoming well-known on Vine, Nash Grier moved to YouTube and Instagram, and he is still producing family-friendly videos, comedic sketches, and lifestyle vlogs. In addition to acting and modeling, Nash has branched out from social media. He has more than 13.6M followers on Instagram and more than 4M followers on YouTube.

33. Joey Graceffa

YouTuber Joey Graceffa is well-known for his own web series, gaming content, and vlogs. He has a devoted following thanks to his inventiveness and support of LGBTQ+ issues. In addition, Joey dabbles in the realm of fantasy and gaming, creating excellent, narrative-focused videos. He has more than 9M followers on YouTube.

34. Negin Mirsalehi

Dutch fashion blogger and businesswoman Negin Mirsalehi is well-known for her exquisite sense of style and beauty advice. Her family’s history in beekeeping served as the inspiration for the haircare brand Gisou, which she founded. Negin showcases her opulent lifestyle on her Instagram, which combines travel, high fashion, and business. She has more than 7M followers on Instagram.

35. Lilly Singh

YouTube sensation Lilly Singh, better known online as “Superwoman,” used her notoriety to pursue a career on late-night television. Millions of people have connected with her humorous sketches, parodies, and inspirational content. She utilizes her platform to advocate for female empowerment, diversity, and mental health. She has more than 14M followers on YouTube.

36. Marques Brownlee (MKBHD)

YouTube technology reviewer Marques Brownlee is well-known for his in-depth product evaluations, industry interviews, and technical analysis. One of the most reputable tech reviewers on the internet, he has amassed a sizable following because of his organized and polished approach to tech material. Brownlee has a following of more than 19M on his YouTube channel.

37. Patrick Starr

Makeup artist and beauty influencer Patrick Starr is well-known for his glitzy makeovers and tutorials. In addition to working with well-known companies and celebrities, he just introduced ONE/SIZE, his own line of beauty products. Patrick has a devoted following thanks to his exceptional makeup artistry and contagious charm. He has more than 4M followers on Instagram and more than 4.3M followers on YouTube.

38. Casey Holmes

Casey Holmes is a YouTuber and beauty influencer who is well-known for her honest product reviews, lifestyle vlogs, and makeup tutorials. She founded Rosie Daze Boutique and has worked with well-known cosmetic brands. Casey has a devoted fan base thanks to her genuine and relatable content. She has 1.6M followers on Instagram.

39. Jackie Aina

Influencer and activist Jackie Aina is well-known for her efforts to advance diversity in the beauty business. She advocates for diversity and improved representation of people of color using her platform. Jackie has gained a lot of influence in the beauty industry thanks to her makeup lessons and her remarks on societal concerns. She has more than 3.5M followers on YouTube and more than 1.9M followers on Instagram.

40. Charli XCX

British pop singer and social media sensation Charli XCX is renowned for her avant-garde sound and daring style choices. She interacts with her followers on these channels, shares behind-the-scenes photos from her concerts and creative process, and promotes her music. Charli has a strong fan base thanks to her alternative pop sound. She has more than 6.2M followers on Instagram and more than 3.2M followers on TikTok.

41. Eva Gutowski

A lifestyle influencer and YouTuber Eva Gutowski is well known for positive outlook and varied material, which includes vacation vlogs and DIY projects. She has demonstrated her versatility by writing a book and starting a clothing brand. Eva’s bright, beach-inspired style is popular with many people. She has more than 11M followers on her YouTube channel.

42. Tyler Oakley

LGBTQ+ activist and well-known YouTuber Tyler Oakley is well-known for his advocacy and light-hearted vlogs. He makes use of his position to advocate for social justice, mental health, and LGBTQ+ rights. Tyler has a devoted following thanks to his open, upbeat approach to content creation. He has more than 6.7M followers on YouTube.

43. Tana Mongeau

Controversial YouTuber Tana Mongeau is well-known for her storytime videos, in which she expresses her thoughts and personal experiences. Tana has a sizable, devoted fan base thanks to her raw personality and frequently absurd content. She is still well-known on social media despite a number of scandals. She has more than 5.4M followers on her YouTube channel.

44. KSI (Olajide Olayinka Williams Olatunji)

YouTuber, singer, and boxer KSI rose to prominence with his FIFA gaming videos. He then branched out into comedy sketches, music, and vlogging. He has remained in the public eye due to his partnerships with other influencers and his well-publicized boxing battles with Logan Paul. In addition, KSI was a founding member of the well-known YouTube group Sidemen. He has more than 24M followers on YouTube.

45. Naomi Campbell

One of the most recognizable runway models in the world, Naomi Campbell, has been active on Instagram, sharing moments from behind the scenes as well as fashion and beauty. Her impact in the fashion industry is decades-long, and she frequently utilizes her position to promote social causes and diversity. She has a following of more than 15.9M on her Instagram account.

46. ChrisMD (Chris Dixon)

ChrisMD is a YouTuber best known for his video game comments and football (soccer) challenges. He has become one of the most well-known sports gurus on YouTube thanks to his hilarious commentary, football trick-shot videos, and partnerships with professional sportsmen. He has more than 6.1M followers on YouTube.

47. Ashley Graham

Ashley Graham is a social media influencer and body-positive model who promotes diversity and inclusivity in the fashion industry. She posts inspirational quotes, beauty advice, and behind-the-scenes photos of her family on Instagram. Ashley has a broad range of media influence, encompassing modeling, television hosting, and brand collaborations. She has more than 21M followers on Instagram.

48. David Goggins

Former Navy SEAL and ultramarathon runner David Goggins is now a motivational speaker. His Instagram feed is full with inspirational videos, workout routines, and advice on mental toughness. Goggins is a widely sought-after figure in fitness and personal development because he motivates millions of people to push their boundaries. David has more than 12.5M followers on Instagram.

49. Joanna Gaines

Along with her husband Chip, Joanna Gaines is a TV personality, designer, and co-founder of Magnolia, a lifestyle brand. Joanna rose to fame on the television program “Fixer Upper.” She currently uses her social media channels to share recipes, family memories, and home décor ideas, impacting millions of people in the home improvement and lifestyle industries. She has more than 13.8M followers on Instagram.

50. Will Smith

Rapper and Hollywood actor Will Smith has had remarkable success on social media. His captivating persona, behind-the-scenes photos from film shoots, and partnerships with other influencers are all displayed on his YouTube and Instagram accounts. Will has a sizable internet fan base thanks to his honest material and accessible humor. He has more than 70.3 million followers on Instagram and more than 9.7 million followers on YouTube.

51. Nikita Dragun

Nikita is an advocate of the transgender community and a beauty influencer. She empowers a fearless and bold personality, which is showcased in her makeup tutorials, too. With her content, she aims to spread LQBTQ’s right and self-love. She owns a community of 8.2 Million followers on Instagram and 3.4 Million subscribers on YouTube.

52. MatPat (Matthew Patrick)

Matthew Patrick, also known as MatPat, runs YouTube channels like Film Theory and Game Theory. He has 20M plus subscribers on one of his YouTube channels. He makes critical review videos in movies and games from a logical and scientific point of view. He has more than 19.4M subscribers on his YouTube. His channel is a true home for nerds who love entertainment and culture.

53. Jessica Alba

Actress and businesswoman Jessica Alba is recognized for her parts in Hollywood.  She also gained popularity through her business, The Honest, which is a line of natural and sustainable goods. She is a diverse influencer in beauty, lifestyle, and parenting. She has over 20.6 Million followers on her Instagram.

54. Lilly Ghalichi

Entrepreneur Lilly Ghalichi specializes in beauty and fashion. She is also famous for her Lilly Lashes brand. She became famous after participating in the reality TV show. After that, she made a name for herself in the cosmetics industry. She has around 2.8 Million followers on her Instagram. Her Instagram is filled with pictures of her business endeavors, gorgeous fashion outfits, and bits of her everyday life.

55. Roman Atwood

Roman Atwood is a well-known YouTuber who makes funny vlogs. He runs a community of 10 million subscribers on YouTube. He showcases his experiences and family life in his videos. Viewers can relate to his family content on a massive level, which is also one of the reasons for his great fame. He also tries to create entertaining and motivational content.

56. Amanda Steele

At a very early age, Amanda Steele became a YouTube sensation because of her creative makeup tutorials. Since then, she has moved her career into fashion and modeling. She works with big fashion brands. Amanda has 2.6 Million followers on her Instagram and 2.5 Million subscribers on her YouTube. She loves to post about her elegant style and lifestyle on Instagram.

57. Gordon Ramsay

Gordon Ramsay is a world-famous chef and celebrity. Due to his celebrity figure and global fame, he has also gained success on social media.   Gordon shares a wide range of food content, such as cooking tips and BTS, about his cooking. He has 40M followers on TikTok and 18M+ followers on Instagram.

58. Cole Sprouse

Cole is a famous and most loved actor. He has done many good shows like “The Suite Life of Zack & Cody” at an early age and “Riverdale.” His Instagram blends creativity with Hollywood flare, showcasing moments from his acting career together with beautiful photography. He has 31 Million followers on Instagram.

59. Zlatan Ibrahimovic

Zlatan is a professional footballer based in Sweden. Due to his great sports works, techniques, and iconic personality, he has managed to maintain his social media presence. He has 64.4 Million followers on Instagram and 9.4 Million followers on Twitter.

60. Joshua Weissman

 Food influencer and great chef Joshua Weissman has a community of 9.5 million subscribers on his YouTube. He posts videos of recipes, cooking tips, and humorous food-related vlogs. Joshua is well known for his excellent films and mouthwatering meals. His interesting video appeals to both novice cooks and foodies.

61. Alisha Marie

YouTuber Alisha Marie has been making videos on beauty and lifestyle for more than ten years. She posts a variety of fashion, beauty, and lifestyle videos. She has 8 Million subscribers on YouTube and 3.5 Million followers on her Instagram. Younger viewers love Alisha because of her positive attitude and relevant content.

62. Chris Heria

Chris is one of the famous fitness influencers on Instagram. He posts exercise videos, fitness advice, and inspirational content on both Instagram and YouTube. Fitness lovers have taken a huge liking to him, giving him a big community of 7.8 Million subscribers on YouTube and 1.7 Million followers on Instagram.

63. Bethany Mota

YouTuber and lifestyle influencer Bethany Mota is well-known for her beauty lessons, thrift store finds, and DIYs. She comes to the list of those influencers who managed to get the highest fame.  She has since published a book and started her own fashion brand. Fans of Bethany are still drawn to her lively demeanor and imaginative writing. She has 9.4 Million susbcribers on her YouTube.

64. Dude Perfect

Dude Perfect, a famous YouTube channel, is run by five friends. They share entertaining and sports videos. Their content mainly revolves around hilarious comedy, sporting challenges, and amazing trick shots. Due to their friendly nature videos and bond, they have managed to attract 60 Million subscribers to their YouTube channel.

65. Binging with Babish (Andrew Rea)

Binging with Babish, aka Andrew Rae, is famous for his culinary recreations of classic TV series and film recipes. Known for his delicious dishes and refined production style, he has become the most-liked food influencer on the network. He has over 10 Million subscribers on his YouTube channel.

66. Jenna Marbles

Although Jenna Marbles stopped posting videos on YouTube in 2020, she is still the most loved and watched content creator. She is known for creating relatable videos with a touch of comedic sketches. She has around 19.6 Million subscribers on her YouTube.

67. Manny MUA (Manny Gutierrez)

Beauty influencer Mannu MUA is known for creating bold personality and makeup tutorials. He has a high reputation among male beauty and makeup influencers. He also owns his own makeup business called Lunar Beauty. Manny shares a diverse range of content on his YouTube and Instagram. He has over 4.8 Million subscribers on YouTube and 3.9 followers on Instagram.

68. iJustine (Justine Ezarik)

Justine Ezarik runs a YouTube channel called iJustine, where she posts tech and gaming content. She is one of the famous gaming influencers who has around 7.09 Million subscribers on her YouTube. Her content revolves around tech product reviews, personal lifestyle, and little bit of everything.

69. Bret Contreras

Bret, aka “The Glute Guy,” is a famous fitness influencer. He trains others in glute training. In his videos, he shares fitness tips, workout techniques, and logic behind certain exercises on both YouTube and Instagram. He focused on creating evidence-based videos for the training, gaining him 1.4 million followers on Instagram.

70. Desi Perkins

 Desi Perkins has 4 Million followers on her Instagram and 3 Million on YouTube. She is a famous beauty influencer who shares her iconic style of makeup and fashion with the world. She has partnered with multiple big beauty brands over the years and now has launched her very own eyewear brand.

71. Jaclyn Hill

Jaclyn Hill is another famous beauty influencer on social media. She is well-known for great makeup tutorials. She has also collaborated with top brands like Morphe and garnered a lot of attention. Jaclyn is known for sharing honest reviews about the product. She has over 5.4 Million subscribers on YouTube and 8.8 Million followers on Instagram. She has also launched her beauty brand called Jaclyn Cosmetics.

72. Zoella (Zoe Sugg)

Zoe Sugg, aka Zoella, is not only a famous beauty influencer but also a great writer and blogger. Zoella started her YouTube with lifestyle content; now, it has expanded to homeware vlogs, books, and lifestyle updates. She is mostly known for her “Girl Online”. She has over 10.6 Million subscribers on YouTube and 9.2 Million followers on Instagram.

73. Seth Godin

Seth Godin is a blogger, author, marketer, and entrepreneur. On his blog and Instagram, Seth shares strategies for marketing, self-improvement, and leadership. Seth has over 405K followers on Instagram. His content mainly revolves around business insight and motivational quotes, which keep inspiring his followers.

74. Jeffree Star

Jeffree Star has more than 15.8 Million subscribers on his YouTube and 14 Million followers on Instagram. He is a makeup artist and beauty expert. He runs a famous beauty brand like Jeffree Star Cosmetics. His unfiltered personality and creative makeup tutorials are the reason for his great fame.

75. Neymar Jr.

Neymar Junior is a famous soccer player based in Brazil. He is known as one of the best footballers in the whole world. He has over 244 Million followers on Instagram. His unique playing techniques and great personality have gained him a huge fan base from all around the world.

76. Rachel Brathen (Yoga Girl)

The Yoga Girl aka Rachel Brathen, is an author and yoga coach. She has over 1.9 Million followers on her Instagram. She shares yoga techniques, motivational content, and wellness tips through her amazing videos.

77. Jameela Jamil

Actress Jameela is an activist and actor who is best known for “The Good Palace.” She advocates body positivity, social justice, and mental awareness through her social media. Due to her great honesty, she has a huge fan base of 3.7 Million followers on Instagram. She is the favorite of both Gen Z and Millenials.

78. Candice Swanepoel

The supermodel Candice Swanepoel is based in South Africa. She got her fame from working with brands like Victoriá Secret. She has over 20 Million followers on her Instagram. She features a variety of content on her social media, like fashion shoots, personal lifestyle, and fitness routines. Candice has a great influence on the beauty and fashion industry.

79. GiGi Gorgeous

Gigi Gorgeous is one of the famous trans beauty influencers and authors. She gained popularity on YouTube through her creative makeup looks and tutorials. Now, Gigi uses her social media to advocate LGBTQ+ rights. She has over 2 Million followers on her Instagram and YouTube.

80. Ariana Grande

World-renowned pop star Ariana Grande has 376 Million followers on Instagram and 52 Million subscribers on YouTube. Her social media showcases her career, lifestyle, music collaborations, and brand endorsements.

81. Beyoncé

Beyoncé is a global star. She is known for singing, songwriting, acting, and music producing. She is one of the biggest social media sensations. She has over 316 Million followers on Instagram and 26 Million subscribers on YouTube.  She shares a variety of content on her social media, including music videos and glamorous life, women empowerment, and philanthropic work.

82. Emma Willis

TV host Emma Wills has gained popularity through her participation in the show “The Voice UK.” The British entertainer Emma has over 2 Million followers on her Instagram. She shares her life, family, and work on Instagram.

83. Eva Longoria

Actress Eva Longoria is a prominent figure on social media, with a following of 10 million followers on Instagram. She is an activist, producer, and actor. She garnered her fame through her role in the show “Desperate Housewives.” On her Instagram, Eva shares a bit of her family, lifestyle, beauty, and fashion, and promotes philanthropic work. She is also known as a major advocate for Women’s empowerment and Latino rights.

84. Tati Westbrook

Tati is a beauty influencer. She has over 8.1 Million subscribers on YouTube and 2.2 Million followers on Instagram. Tati is known for sharing honest product reviews, gaining her a loyal fan base. Her content on YouTube and Instagram revolves around beauty advice, makeup tutorials, and product reviews.

85. James Rodríguez

Colombian footballer James Rodriguez has a following of 53 Million on his Instagram and 19 Million on X(Former name Twitter). He shares a bit of his personal life, football profession, and brand endorsement on his Instagram. Fans love James because of their great personality and unique football techniques.

86. Chris Hemsworth

Australian actor Chris Hemsworth, who is widely known for the character Thor, has 59.3 Million followers on Instagram. Chris shares a blend of content on Instagram, including the bits from his acting, fitness, and family. He also owns a fitness app called Centr, which encourages people to live a healthy life.

87. Loren Ridinger

Lorean Rindinger, a marketer, is best known for their online shopping platform called Shop.com and their beauty line called Motives Cosmetics. Lorean shares motivational messages, business advice, and her glamorous life on Instagram with 726K followers.

88. Tyra Banks

Supermodel Tyra Banks is a social media sensation. She is known for her hosting, entrepreneurship, and modeling. Her social media highlights the bits from her professional life, beauty tips, and career advice. She has over 7 Million followers on Instagram, making her a global icon.

89. Anna Akana

Actor Anna Akana is also a famous YouTube sensation for her socially conscious content and comedic videos. Anna covers diverse topics in her content, such as feminism, social justice, and mental health. She blends humor with motivational messages. She has over 2.8 Million subscribers on her YouTube and 624K+ followers on her Instagram.

90. Alexandra Pereira

Alexandra Pereira is a fashion enthusiast and influencer. She is known by her social media name, Lovely Papa. She has 2.3 Million followers on her Instagram. Alexandra loves sharing her elegant style, luxurious lifestyle, and fashion on Instagram.

91. Lady Gaga

Lady Gaga, a global sensation, is known for her exquisite pop music and songs. She is also a great actor, businesswoman, and activist. Lady Gaga is one of the most renowned pop stars globally. She has 57 million fans on Instagram and 85 million followers on Twitter.

92. Liza Koshy

Liza is a renowned actress and a YouTube sensation. She gained 16.8 Million subscribers on YouTube and 20M+ followers on Instagram with her comedic nature and energetic traits. Liza uses her social media to spread humor, charm, and relatability.

93. Troye Sivan

Troye Sivan started his career through YouTube as a singer, and now he has professionally turned to the music industry and acting. On social media, Troye shares his personal style and music and promotes LGBTQ. He has 15.4 Million followers on Instagram and 8.1 Million subscribers on YouTube.

94. Dwayne “The Rock” Johnson

Dwyane Johnson, also known by his stage name “The Rock,” is a famous Hollywood actor. He is a former WWE wrestler, current actor, and entrepreneur. He is mostly known for sharing motivational videos, fitness techniques, and BTS about his professional life. He is the owner of “Teremana Tequila,” where he promotes his philanthropic work. He has over 395 million followers on Instagram.

95. Gabrielle Bernstein

Gabrielle Bernstein, or Gabby, is a famous life coach, motivational speaker, and author. Her content focuses on self-love, self-help, and spiritual teachings. She creates meditation, mental health, and wellness videos. She has over 1.4 Million followers on her Instagram.

96. Cassey Ho (Blogilates)

Cassy Ho is mainly known for her Instagram name, Blogilates. She is a famous fitness influencer and coach. She shares fitness challenges, workout routines, and exercise techniques. She creates motivational content that urges her fans to follow her lead in the fitness world. She has over 10.2 million subscribers on YouTube and 3.1 Million followers on Instagram.

97. Nala Cat

Nala Cat, as the name suggests is not a human influencer but a cute pet on Instagram. It has 4.5 Million followers on Instagram. Nala’s owner shares her cute and funny moments with their fans. Cat is also seen partnering with famous cat food and essentials brands.

98. Jessica Stein (Tuula Vintage)

Jessica Stein, also known as Tuula Vintage, is one of the famous lifestyle and travel influencers. She shares elegant pictures and videos from her daily life with her Instagram fans. She has over 1.9 million followers on her Instagram account. Her mesmerizing travel photos always leave her fans in awe.

99. Hannah Bronfman

Hannah is known as one of the famous health and fitness influencers. She is also an entrepreneur and a DJ. She has 1.2 Million followers on her Instagram. Hannah shares a mix of content on her Instagram, including travel, lifestyle, and wellness.

100. Shay Mitchell

Shay Mitchell leads a life as a multi-entertainer. She is a renowned actor, businesswoman, and influencer. She has over 35 Million followers on her Instagram. She is mostly known for her unforgettable roles in the show “Pretty Little Liars.”  She shares a blend of her lifestyle, travel, fashion, and bits of her personal and professional life. Shay also runs a travel brand called BÉIS.

Influencer marketing gives brands and companies a great opportunity to target millions of consumers in one go. More brands are moving towards influencer marketing in order to attract more buyers. As it is one of the easiest and most beneficial ways to attract millions of people, brands do not mind investing huge sums in hiring top influencers from around the world.

On the other hand, consumers, especially millennials and Gen Z, prefer the advice of influencers over local marketing. Influencers share honest reviews and genuine experiences with their audience, which is the main reason that thousands of followers trust them with all their hearts.

Apart from that, these top influencers have attractive jobs and are doing well in their careers which attracts more audience and showcases them as a genuine brand. With the rise in social media trends and social media influencers, brands will likely invest more in them in the near future.