The 80-20 Rule in Social Media

Social media has now become more than just a platform to connect with people and communicate. Instead, it is now transformed into an integral part for businesses and creators to reach out to more audiences and promote their services. As billions of people are currently using social media worldwide, it is difficult to stand out among your competitors. Well, if you are one of those billion people who really want to boost your social media presence, then the 80-20 rule is for you.

80-20 rule, also known as Pareto principle. It basically originates from the economic idea that your 20% effort leads to 80% results. If you see it in the light of social media, it refers to creating content to increase your growth and engagement.

The 80-20 rule suggests that 80% of content on social media must focus on relevant topics while 20% of your content must be dedicated to brand promotion.

Stay with ProflUp and take a look at how this 80/20 rule actually works and how you can maximize your social media results through it.

Understanding the 80/20 Rule in Social Media

In social media, the 80-20 rule refers to a strategy to plan your content in a certain way that leads to maximum results. According to this rule, you must divide your content into two portions: 80% and 20%.

80% of your social media content must revolve around relevant and informative posts. For instance, you must create content that aligns with your niche and provides something beneficial for the audience. Like tips, tutorials, videos, memes, and even blog posts solely for the audience.

Meanwhile, the rest of your 20% content must be fully dedicated to promotional purposes. Like how you will sell your services, promote your products to your audience, and drive results through specific actions. The content can be in post form, newsletters, or even subscriptions.

When you create your content based on this strategy, you can build more loyal connections with your customers. You are offering them content from which they are getting something in return rather than filling them with your pitches. This balance leads to genuine engagement and reach.

1. Enhances Audience Engagement and Trust

Well, the biggest benefit of this 80-20 rule is that it organically enhances engagement on your social media platform. When most of your content is specially curated based on the needs, interests, and queries of the audience, you genuinely catch their value. This method also presents you as a leader among your audience who cares for them.

• Building Trust: People love brands who value their interests and needs instead of those who are just interested in selling their products. When you constantly create content that aligns with their needs, you automatically gain their trust.
• Encouraging Interaction: The audience comments more on the content that is entertaining, educational, or compelling. So, when you focus on creating content based on these factors, your audience unknowingly engages with your content, which leads to more engagement and followers.

2. Improves Content Quality and Relevance

With the 80-20 rule of content creation, you can pitch to a diverse range of content. This helps you focus on creating content that really matters rather than offering repetitive pitches of your product. It also allows you to create relevant content with high quality.

• Content Variety: When your large portion of content is dedicated to content for the audience. You have the option to create a diverse range of content. For instance, instead of just posting random content of the same thing, you can post tutorials, short DIYs, BTs, customer feedback, or share user-generated videos. All of the different sorts of content keep your audience entertained.
• Relevance: Audience-driven content allows you to stay focused on current trends, topical events, and your follower’s interests. This makes your content relevant and fresh and leads to more engagement.

3. Encourages a Relationship-Centric Approach

Social media mainly aims to build a strong community. With the help of the 80-20 rule, you can create a sense of community where everyone shares the same interests.

• Community Building: When you start creating 80% valuable and relevant content for your audience, you start building a loyal community for your brand. The audience feels connected to such brands, which cater to their needs by understanding them completely.
• Fostering Loyalty: In order to foster the loyalty of the audience, you need to prioritize creating valuable content according to their needs rather than promotional content. People tend to follow an account that remains relevant and consistent in providing value-driven content instead of mere repetitions.

4. Boosts Organic Reach and Visibility

Various social media accounts are facing a major decline in their organic reach due to algorithm changes. The new algorithm promotes valuable and relevant content with maximum engagement. Using the 80/20 rule on your social media can boost reach and engagement.

• Algorithm Favorability: Algorithms on social media mainly work in favor of content with maximum engagement. If you create value-driven content according to the interest of the audience by following the 80/20 rule, your account will get comparatively more shares, likes, and visibility.
• Higher Shareability: Relatable, entertaining, and interesting content tends to attract a larger audience. People share such content, and this shareability expands reach and engagement without ads. Such organic growth is more impactful and reliable for your brand.

5. Maximizes ROI on Social Media Efforts

You can get maximum return from your social media efforts by using the 80/20 rule. It helps you to monitor your social media efforts and their potential results and  ensures a growth rate in terms of quality and engagement.

• Efficient Use of Resources: Promotional content needs resources, so it is important to utilize them efficiently to avoid any wastage and yield maximum benefits such as audience engagement and long-term relatable content.
• Cost-Effective: Valuable and relevant content generates organic reach and engagement. It is cost-effective as you do not need to invest in paid ads to get traffic. However, there can still be promotional content that requires ads to generate engagement. Your organic reach helps to amplify all the promotional efforts to yield maximum results.

Implement the 80/20 Ratio in Your Social Media

Implementing the 80/20 rule in social media emphasizes creating 80% value-driven content and 20% promotional content regarding your products and services. This strategy helps to enhance your online presence and engagement.

Let’s understand the logic behind this rule. If you are creating content all the time, you will not be able to promote your services or products. Likewise, if you share promotional content every time, there will not be enough time to create something new and valuable to stay relevant in the field. This rule allows you to schedule your content accordingly.

Let’s take a look at a few ideas to implement the 80/20 rule during your social media activity.

• Schedule time for content creation: Select a time on a daily or weekly basis to plan and create high-quality content. This approach helps you to stay organized and productive without stressing out every day to create and post content.
• Automate your promotion: Scheduling your promotional content is an effective management strategy. It saves you a lot of time and effort. You just need to sit once to plan and schedule your content. Then, automate your promotions without being active every time.
• Delegate or outsource promotion: If you are unable to create and promote your social media content due to your busy schedule, you can easily outsource these tasks. There are various companies offering freelancers to provide content services to help your brand with promotion.

Follow these tips to implement the 80/20 rule for your brand’s promotion to get enhanced growth.

Social Media Marketing from ProflUp!

One of the effective social media strategies is the rule of 80/20.  Try to provide valuable services to your audience 80% and utilize 20% of your time to promote your offerings, build trust, and boost engagement. This is how digital marketing works. This strategy ensures that your brand provides relevant and valuable content. Implementation of this strategy requires a thorough understanding of your audience’s interests with patience and creativity. It gives maximum engagement, long-term benefits for the growth of your business, and enhanced social media impact.

Transform your social media strategy with the 80-20 rule! 🎯 Get started today with ProflUp and watch your engagement soar!