Social Media in Numbers – 2024

Social media keeps growing and becoming an integral part of our lives. Various platforms like Instagram, Facebook, TikTok, and YouTube are gaining a wide range of users. If you want to know which social media platform has the most impact on users and the world, you must check which number it stands for.

Stay with ProflUp and take a look at the statistical data of some famous social media in 2024.

1. Facebook

Facebook is one of the top social media platforms with the largest active user base. Around 3 Billion users actively log in to and use Facebook per month. It has a diverse range of users from all age groups, highlighting its diversity. However, the younger generation is moving towards more visually inclined platforms. Facebook has recently introduced various features like advanced AI recommendations and Metaverse integration. Both play a crucial role in capturing users’ attention for longer periods, especially VR lovers.

• Reels and Stories increase the engagement rate of users by up to 42%.
• On average, a user spends a minimum of 33 minutes on Facebook daily exploring groups, pages, and feeds.
• One reel alone gets 4 Billion views per day, which shows the popularity of video content among users.

2. Instagram

Instagram is known for its compelling visual content. It has more than 2 Billion active users monthly. Youngsters and most brands use Instagram due to its highly aesthetic approach. The Reels, Stories, and even Shopping features are among the most popular among its users. Alone shopping contributes to Instagram’s revenue as it allows users to make direct purchases.

• Almost 80% of users on Instagram follow one business profile at the very least, which highlights its effectiveness for the business and brands.
• Users consume 60% of Reels, among other content, making it a competition against TikTok.
• 80% of Instagram users are youngsters, ranging from 18-34 years old. This makes Instagram a potential platform, especially if you are targeting the younger generation for your business.

3. TikTok

TikTok always dominates the world of short videos. According to recent reports from 2024, TikTok has over 1.7 Billion active users per month. The platform is especially home to Gen Zs. However, it still reaches a wide range of age groups. This is also one of the reasons that urge brands to have a TikTok page so that their page can reach a wider audience.

• 90% of TikTokers open their application at least once a day.
• The user spends an average of 45 minutes on the app in one session alone.
• New features of TikTok make the whole collaboration process easier for brands and influencers, which shows a 35% increase in creator monetization.

4. YouTube

Currently, YouTube has 2.8 Billion active users per month. The growing number of users highlights that YouTube is the number one platform for billions of long-form video content users. The new streaming features and YouTube Shorts provide content for both short-form video lovers and live streamers.

• Over 70% of YouTube users are seen engaging with YouTube Shorts monthly.
• A user spends a minimum of 40 minutes on the app in a day, with multiple sessions, including both educational and entertaining content.
• One hundred million users are now experiencing ad-free and subscription content through Premium YouTube.

5. Twitter/X

Twitter got a new name, “X,” in 2023. Since then, it has transformed into a multimedia platform rather than just a text-based social network. However, the overall growth of users on X isn’t the same as that of TikTok or Instagram. It still greatly influences its users and the overall social world.

• X is a reliable and main source of real-time discussions and news, with over 350 million monthly active users.
• With features like Spaces and Communities, X allows users to host groups and live sessions. Alone Spaces hosts more than 3 million viewers regularly.
• Users generally engage in visual content, short-text-based updates, and compelling threads daily for 20 minutes.

6. LinkedIn

LinkedIn has now become more than just a social networking platform. With more than a Billion users, LinkedIn serves as a lead platform for industries and leaders to connect, influence, and evolve together. It offers a safe space for recruiters, B2B marketers, and even businesses to connect with some of the top talent in the industry.

• In 2024, 40% of users report getting a job faster on LinkedIn due to its AI assistance in job matching.
• LinkedIn Learning, which offers premium educational content to users, has also shown a rise of 28%.
• On average, a user spends 15 minutes on LinkedIn daily while engaging with thought leaders and searching for jobs.

7. Snapchat

Currently, Snapchat has 500 million active users daily. It is especially a popular platform among youngsters who want to share their visual lives with their fellows. Apart from just sharing pics, videos, and messages, the AR and location-sharing features are most famous among users.

• 60% of Snapchat users report using Snap Map in 2024 to check the real-time location of their family and friends.
• 75% of users regularly use AR filters to promote their brand, collaborative content, or just their random life moment.
• Snapchat mainly aims for short-term content, and AR generally helps to create content that is relevant to the younger generation’s liking. A user spends 30 minutes on average on Snapchat daily.

8. Pinterest

Pinterest serves as the most visually appealing, aesthetic, and go-to platform for inspiration. Quick fashion discovery, DIYs, home decor, and even life updates can be obtained from Pinterest. Therefore, it has 500 million active users monthly in 2024.

• 80% of Pinterest users are not US residents, which highlights that it has now become an internationally appealing social platform.
• In 2024, the Idea and Shopping pins increased by 25%.
• Generally, users spend 14 minutes regularly on Pinterest in one session.

9. Reddit

Reddit owns a wide range of niche communities and groups, and it attracts 550 million users per month. Users discuss their niche-based queries with each other and build an immersive community overall. Its long-form discussion is most famous, especially among writers and tech experts.

• 70% of Redditors visit their profile thrice weekly, showing their dedicated love.
• It has more than 2.6 million subreddits, which means Reddit has a community for almost every interest in the world.
• Reddit’s ad revenue also increased by 40% in 2024, attracting businesses to target these communities to promote their products and services.

10. WhatsApp

WhatsApp is a globally popular messaging platform. It has more than 2.7 billion users from all around the world. The simple texting interface and encrypted messaging make it popular in areas like India, Africa, and Latin America.

• More than 100 million users have their own business accounts on WhatsApp to connect with their customers.
• With features like WhatsApp Channels, a business can update their followers with the latest information.
• A user spends 30 minutes on WhatsApp on average daily, mainly communicating with friends, family, or customers.

Summary of 2024 Social Media Trends

In 2024, the social media trend is followed by visually appealing content like videos and Reels. The shopping features in most platforms also attract more engagement and users. Instagram, YouTube, and TikTok own the crown of short video content, while LinkedIn, X, and Facebook focus more on networking, community, and engagement.

Just like that, social media platforms continue to play a part in transforming marketing strategies based on user preferences. In 2024, almost all social media platforms have introduced great AR and AI features that offer great opportunities to brands. As platforms keep changing, we can expect that this transformation will also change the way we see, interact, consume, and create content in the following years.